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Explaining Consumer Choice G. Foxall 2007 edition
价格
元 447
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远程仓调货
预计送达时间 年6月9日 - 年6月25日
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其他版本：
Explaining Consumer Choice
G. Foxall
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
272 pages, black & white illustrations
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2007年6月27日 |
| ISBN13 | 9781403998620 |
| 出版商 | Palgrave USA |
| 页数 | 256 |
| 商品尺寸 | 163 × 221 × 20 mm · 462 g |
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