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Consumer Behavior J. Paul Peter 第8 版本
Consumer Behavior
J. Paul Peter
Provides a strategic look at consumer behavior in order to guide marketing activities.
576 pages, Illustrations
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2007年2月16日 |
| ISBN13 | 9780071259354 |
| 出版商 | McGraw-Hill Education - Europe |
| 页数 | 576 |
| 商品尺寸 | 200 × 255 × 21 mm · 999 g |
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