Retailing Management (With Student Tutorial CD-ROM) - Michael Levy - 图书 - McGraw-Hill Education - Europe - 9780072553925 - 2003年3月1日
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Retailing Management (With Student Tutorial CD-ROM) 5 Rev edition


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Provides a treatment of strategic, "how to," and conceptual material. This provides coverage on the topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service.


800 pages, illustrations

介质类型 图书     Book
已发行 2003年3月1日
ISBN13 9780072553925
出版商 McGraw-Hill Education - Europe
页数 800
商品尺寸 208 × 261 × 33 mm   ·   1,66 kg

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