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Managing Brands Sylvie Laforet Ed edition
Managing Brands
Sylvie Laforet
Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.
560 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2009年12月1日 |
| ISBN13 | 9780077117481 |
| 出版商 | McGraw-Hill Education - Europe |
| 页数 | 560 |
| 商品尺寸 | 195 × 260 × 22 mm · 861 g |
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