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Ethical Marketing Patrick Murphy 第1 版本
Ethical Marketing
Patrick Murphy
Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more.
288 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2004年8月25日 |
| 原始发行日期 | 2005 |
| ISBN13 | 9780131848146 |
| 出版商 | Pearson Education (US) |
| 页数 | 288 |
| 商品尺寸 | 229 × 155 × 16 mm · 367 g |
| 语言 | 英语 |
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