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Predictive Analytics for Marketers: Using Data Mining for Business Advantage Barry Leventhal
Predictive Analytics for Marketers: Using Data Mining for Business Advantage
Barry Leventhal
Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.
272 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2018年2月3日 |
| ISBN13 | 9780749479930 |
| 出版商 | Kogan Page Ltd |
| 页数 | 272 |
| 商品尺寸 | 235 × 158 × 20 mm · 430 g |
| 语言 | 英语 |
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