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Survival Math for Marketers Peter C. Weiglin
Survival Math for Marketers
Peter C. Weiglin
This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.
144 pages, illustrations
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2002年8月28日 |
| ISBN13 | 9780761916321 |
| 出版商 | SAGE Publications Inc |
| 页数 | 144 |
| 商品尺寸 | 152 × 228 × 13 mm · 200 g |
| 语言 | 英语 |
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