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Developing a Market Orientation
Developing a Market Orientation
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
328 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 1999年5月18日 |
| ISBN13 | 9780761916932 |
| 出版商 | SAGE Publications Inc |
| 页数 | 328 |
| 商品尺寸 | 152 × 228 × 18 mm · 450 g |
| 语言 | 英语 |
| 编辑 | Deshpande, Rohit |
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