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The Connected Consumer Dinesh Kumar
The Connected Consumer
Dinesh Kumar
Explores changing consumer behaviour due to constant connectivity, and how businesses are responding to these changes. The book describes how data is used to track and analyse customers in almost everything they do, and how marketing communications are delivered with precision to influence the consumers.
161 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2015年9月30日 |
| ISBN13 | 9781631571107 |
| 出版商 | Business Expert Press |
| 页数 | 161 |
| 商品尺寸 | 152 × 228 × 9 mm · 240 g |
| 语言 | 英语 |
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