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Alexander Chernev的作品

Strategic Brand Management, 4th ... (2025)

Alexander Chernev

Cover for Alexander Chernev · The Marketing Plan Handbook, 6th Edition (Hardcover Book) (2020)

The Marketing Plan Handbook, 6th... (2020)

Alexander Chernev

Cover for Alexander Chernev · The Marketing Plan Handbook, 6th Edition (Paperback Book) (2020)

The Marketing Plan Handbook, 6th... (2020)

Alexander Chernev

Cover for Alexander Chernev · Strategic Marketing Management - The Framework, 10th Edition (Hardcover Book) (2019)

Strategic Marketing Management -... (2019)

Alexander Chernev

Cover for Alexander Chernev · Strategic Marketing Management - The Framework, 10th Edition (Paperback Book) (2019)

Strategic Marketing Management -... (2019)

Alexander Chernev

Cover for Alexander Chernev · Strategic Marketing Management - Theory and Practice (Hardcover Book) (2019)

Strategic Marketing Management -... (2019)

Alexander Chernev

Cover for Alexander Chernev · Strategic Marketing Management (Paperback Book) [9th edition] (2018)

Strategic Marketing Management (2018)

Alexander Chernev

Cover for Alexander Chernev · Strategic Marketing Management (Hardcover Book) [9th edition] (2018)

Strategic Marketing Management (2018)

Alexander Chernev

Cover for Alexander Chernev · The Marketing Plan Handbook (Paperback Book) [5th edition] (2018)

The Marketing Plan Handbook (2018)

Alexander Chernev

Cover for Alexander Chernev · Mastering the Case Interview, 9th Edition (Paperback Book) (2017)

Mastering the Case Interview, 9t... (2017)

Alexander Chernev

Cover for Alexander Chernev · The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant (Paperback Book) (2017)

The Business Model: How to Devel... (2017)

Alexander Chernev

Cover for Alexander Chernev · The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant (Hardcover Book) (2017)

The Business Model: How to Devel... (2017)

Alexander Chernev