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Alvin J. Silk的作品

Cover for Alvin J. Silk · Influence of Advertising's Affective Qualities on Consumer Response (Book) (2022)

Influence of Advertising's Affec... (2022)

Cover for Alvin J. Silk · Influence of Advertising's Affective Qualities on Consumer Response (Book) (2022)

Influence of Advertising's Affec... (2022)

Cover for Alvin J. Silk · Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research (Book) (2022)

Notes on the Application of Atti... (2022)

Cover for Alvin J. Silk · Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era - Foundations and Trends (R) in Marketing (Paperback Book) (2021)

Aggregate Advertising Expenditur... (2021)

Cover for Alvin J. Silk · Conflict Policy and Advertising Agency-client Relations (Paperback Book) (2012)

Conflict Policy and Advertising ... (2012)

Cover for Alvin J. Silk · What Is Marketing? (Paperback Book) (2006)

What Is Marketing? (2006)

Cover for Alvin J. Silk · What Is Marketing? (Hardcover Book) (2006)

What Is Marketing? (2006)