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Jean-Noel Kapferer的作品

Cover for Jean-Noel Kapferer · The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (Hardcover Book) [3 Revised edition] (2025)

3 Revised edition

The Luxury Strategy: Break the R... (2025)

Jean-Noel Kapferer

Cover for Jean-Noel Kapferer · Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare (Hardcover Book) [Re-issue edition] (2016)

Re-issue edition

Kapferer on Luxury: How Luxury B... (2016)

Jean-Noel Kapferer

Cover for Jean-Noel Kapferer · Luxe (Paperback Book) (2016)

Jean-Noel Kapferer

Cover for Jean-Noel Kapferer · Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare (Paperback Book) (2015)

Kapferer on Luxury: How Luxury B... (2015)

Jean-Noel Kapferer

Cover for Jean-Noel Kapferer · Les marques Capital de l'entreprise (Paperback Book) (2015)

Les marques Capital de l'entreprise (2015)

Jean-Noel Kapferer

Cover for Jean-Noel Kapferer · Rumors: Uses, Interpretation and Necessity (Paperback Book) [Rep Tra edition] (2013)

Rep Tra edition

Rumors: Uses, Interpretation and... (2013)

Jean-Noel Kapferer

5 Revised edition

The New Strategic Brand Manageme... (2012)

Jean-Noel Kapferer

Cover for Jean-Noel Kapferer · Re-inventer les marques (Paperback Book) (2012)

Re-inventer les marques (2012)

Jean-Noel Kapferer

Cover for Jean-Noel Kapferer · Les remarques a l'epreuve de la pratique (Paperback Book) (2002)

Les remarques a l'epreuve de la ... (2002)

Jean-Noel Kapferer

Cover for Jean-Noel Kapferer · Rumors: Uses, Interpretation and Necessity (Hardcover Book) (1990)

Rumors: Uses, Interpretation and... (1990)

Jean-Noel Kapferer