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Kotler, Philip (Northwestern University)的作品

Cover for Kotler, Philip (Northwestern University) · Marketing 7.0: A Guide for Thinking Marketers in the Age of AI (Hardcover Book) (2026)

Marketing 7.0: A Guide for Think... (2026)

Kotler, Philip (Northwestern Uni...

Cover for Kotler, Philip (Northwestern University) · Reimagining Operational Excellence: Inspirations from Asia (Hardcover Book) (2024)

Reimagining Operational Excellen... (2024)

Kotler, Philip (Northwestern Uni...

Cover for Kotler, Philip (Northwestern University) · Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System (Paperback Book) (2021)

Strategic Marketing For Health C... (2021)

Kotler, Philip (Northwestern Uni...

Cover for Kotler, Philip (Northwestern University) · Market Your Way to Growth: 8 Ways to Win (Hardcover Book) (2012)

Market Your Way to Growth: 8 Way... (2012)

Kotler, Philip (Northwestern Uni...

Cover for Kotler, Philip (Northwestern University) · Lateral Marketing: New Techniques for Finding Breakthrough Ideas (Hardcover Book) (2003)

Lateral Marketing: New Technique... (2003)

Kotler, Philip (Northwestern Uni...

Cover for Kotler, Philip (Northwestern University) · Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (Hardcover Book) (2003)

Marketing Insights from A to Z: ... (2003)

Kotler, Philip (Northwestern Uni...