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Cover for McDonald, Malcolm (Cranfield School of Management) · Marketing Plans: Profitable Strategies in the Digital Age (Paperback Book) (2024)

Marketing Plans: Profitable Stra... (2024)

McDonald, Malcolm (Cranfield Sch...

Cover for McDonald, Malcolm (Cranfield School of Management) · Market Segmentation: How to Do It and How to Profit from It (Paperback Book) [Revised 4th edition] (2012)

Revised 4th edition

Market Segmentation: How to Do I... (2012)

McDonald, Malcolm (Cranfield Sch...

Cover for McDonald, Malcolm (Cranfield School of Management) · Marketing Plans: A Complete Guide in Pictures (Paperback Book) (2012)

Marketing Plans: A Complete Guid... (2012)

McDonald, Malcolm (Cranfield Sch...