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Richard P. Bagozzi的作品

Cover for Richard P. Bagozzi · Foundations of Consumer Behavior: Insights from Cross-Cultural Contexts - International Marketing and Management Research (Hardcover Book) (2025)

Foundations of Consumer Behavior... (2025)

Richard P. Bagozzi

Cover for Richard P. Bagozzi · Recall, Recognition, and the Measurement of Memory for Print Advertisements (Book) (2022)

Recall, Recognition, and the Mea... (2022)

Richard P. Bagozzi