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Retailing Management Michael Levy 第9 版本
Retailing Management
Michael Levy
Places emphasis on five new developments in retail industry: big data and analytical methods for decision making, communicating with customers and enhancing the shopping experience with social media and smart phones, utilizing mobile channels, engagement in corporate social responsibility, and the impacts of globalization on the retail industry.
704 pages
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2013年11月20日 |
| ISBN13 | 9780078028991 |
| 出版商 | McGraw-Hill Education - Europe |
| 页数 | 704 |
| 商品尺寸 | 216 × 282 × 29 mm · 1,56 kg |
| 语言 | 英语 |
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