Reputation Management: Revised Edition - Management Extra - Elearn - 图书 - Taylor & Francis Ltd - 9780080557427 - 2008年12月22日
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Reputation Management: Revised Edition - Management Extra Revised edition

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This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.

112 pages, col. Illustrations

介质类型 图书     Paperback Book   (平装胶订图书)
已发行 2008年12月22日
ISBN13 9780080557427
出版商 Taylor & Francis Ltd
页数 112
商品尺寸 210 × 294 × 7 mm   ·   424 g
语言 英语  

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