Tools for Innovation
In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to helporganizations thrive.
256 pages, 22 black and white halftones, 41 line illustrations
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2009年8月13日 |
| ISBN13 | 9780195381634 |
| 出版商 | Oxford University Press Inc |
| 页数 | 256 |
| 商品尺寸 | 236 × 155 × 23 mm · 555 g |
| 语言 | 英语 |
| 编辑 | Markman, Arthur (Professor, Professor, University of Texas, Austin) |
| 编辑 | Wood, Kristin (Professor, Professor, University of Texas, Austin) |