Randy Bobbitt
Developing the Public Relations Campaign: a Team-based Approach Randy Bobbitt

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Developing the Public Relations Campaign: a Team-based Approach

Randy Bobbitt

This textbook for an advanced public relations course walks students through the process of writing a campaign proposal and outlines the contents of the planning, implementation, and evaluation sections of a proposal. Bobbit (University of North Carolina) and Sullivan (Marshall University) discuss research methods, media channels, marketing activit

304 pages, illustrations

介质类型	图书 Paperback Book (平装胶订图书)
已发行	2004年6月2日
ISBN13	9780205359240
出版商	Pearson Education (US)
页数	304
商品尺寸	150 × 220 × 10 mm · 458 g (预估重量)
语言	英语