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E-Marketing: Theory and Application Stephen Dann
E-Marketing: Theory and Application
Stephen Dann
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
496 pages, Illustrations
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2011年2月15日 |
| ISBN13 | 9780230203969 |
| 出版商 | Macmillan Education UK |
| 页数 | 420 |
| 商品尺寸 | 189 × 246 × 22 mm · 1,12 kg |
| 语言 | 英语 |
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