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Luxury Strategy in Action Jonas Hoffmann
Luxury Strategy in Action
Jonas Hoffmann
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
224 pages, 6 black & white tables, 10 black & white halftones, 12 figures
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2011年12月2日 |
| ISBN13 | 9780230354548 |
| 出版商 | Palgrave Macmillan |
| 页数 | 205 |
| 商品尺寸 | 239 × 164 × 18 mm · 472 g |
| 语言 | 英语 |
| 编辑 | Coste-Maniere, I. |
| 编辑 | Hoffmann, J. |