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Brand Power
Brand Power
In this study, brand owners put forward their views on the power and importance of their brands. They cover subjects such as the importance of brand power and how to create, manage and value brand power. Contributions from academics, management consultants and marketing experts are also included.
271 pages, 52 b&w illustrations, 64 colour illustrations, 32pp plates
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 1994年7月28日 |
| ISBN13 | 9780333570135 |
| 出版商 | Palgrave Macmillan |
| 页数 | 271 |
| 商品尺寸 | 159 × 240 × 19 mm · 589 g |
| 编辑 | Stobart, Paul |
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