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Practical Marketing Planning John Cooper
Practical Marketing Planning
John Cooper
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.
288 pages, line drawings, tables
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 1997年5月12日 |
| ISBN13 | 9780333679081 |
| 出版商 | Palgrave Macmillan |
| 页数 | 288 |
| 商品尺寸 | 144 × 234 × 16 mm · 436 g |
| 语言 | 英语 |
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