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Marketing: A Complete Guide Malcolm McDonald
Marketing: A Complete Guide
Malcolm McDonald
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.
584 pages, Illustrations
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2003年4月17日 |
| ISBN13 | 9780333994375 |
| 出版商 | Palgrave Macmillan |
| 页数 | 584 |
| 商品尺寸 | 156 × 230 × 33 mm · 856 g |
| 语言 | 英语 |
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