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Data Analytics in Marketing, Entrepreneurship, and Innovation - Data Analytics Applications
Data Analytics in Marketing, Entrepreneurship, and Innovation - Data Analytics Applications
Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.
182 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2023年9月25日 |
| ISBN13 | 9780367697648 |
| 出版商 | Taylor & Francis Ltd |
| 页数 | 182 |
| 商品尺寸 | 157 × 233 × 13 mm · 294 g |
| 语言 | 英语 |
| 编辑 | El Alfy, Shahira |
| 编辑 | Kehal, Mounir |
