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Brand Culture Jonathan Schroeder 第1 版本
Brand Culture
Jonathan Schroeder
Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.
240 pages, 9 black & white tables, 1 black & white halftones, 10 black & white line drawings
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2005年11月24日 |
| ISBN13 | 9780415355995 |
| 出版商 | Taylor & Francis Ltd |
| 页数 | 224 |
| 商品尺寸 | 159 × 234 × 14 mm · 366 g |
| 语言 | 英语 |
| 编辑 | Morling, Miriam Salzer (Stockholm University, Sweden) |
| 编辑 | Schroeder, Jonathan (Rochester Institute of Technology, USA) |
