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A Reader in Marketing Communications 第1 版本
A Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.
292 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2005年12月8日 |
| ISBN13 | 9780415356497 |
| 出版商 | Taylor & Francis Ltd |
| 页数 | 296 |
| 商品尺寸 | 150 × 220 × 10 mm · 540 g |
| 语言 | 英语 |
| 编辑 | De Pelsmacker, Patrick |
| 编辑 | Eagle, Lynne |
| 编辑 | Kitchen, Philip |
| 编辑 | Schultz, Don E. |
