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Actionable Web Analytics: Using Data to Make Smart Business Decisions Jason Burby
Actionable Web Analytics: Using Data to Make Smart Business Decisions
Jason Burby
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy.
288 pages, Illustrations
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2007年5月1日 |
| ISBN13 | 9780470124741 |
| 出版商 | John Wiley & Sons Inc |
| 页数 | 288 |
| 商品尺寸 | 188 × 233 × 15 mm · 417 g |
| 语言 | 英语 |
