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Going Negative Shanto Iyengar
Going Negative
Shanto Iyengar
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 1997年8月1日 |
| ISBN13 | 9780684837116 |
| 出版商 | Free Press |
| 页数 | 256 |
| 商品尺寸 | 157 × 235 × 19 mm · 367 g |
| 语言 | 英语 |
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