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Competitive Strategy: Techniques for Analyzing Industries and Competitors Michael E. Porter New edition
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Michael E. Porter
This text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position a company to compete more successfully.
416 pages, illustrations
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 1998年6月1日 |
| ISBN13 | 9780684841489 |
| 出版商 | Simon & Schuster |
| 页数 | 432 |
| 商品尺寸 | 164 × 242 × 35 mm · 635 g |
| 语言 | 英语 |
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