A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.

456 pages, 1, black & white illustrations

介质类型	图书 Paperback Book (平装胶订图书)
已发行	2003年11月19日
ISBN13	9780750657242
出版商	Taylor & Francis Ltd
页数	452
商品尺寸	188 × 246 × 23 mm · 864 g
语言	英语