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The Multichannel Challenge Hugh Wilson 第1 版本
The Multichannel Challenge
Hugh Wilson
Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.
240 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2008年2月29日 |
| ISBN13 | 9780750687119 |
| 出版商 | Taylor & Francis Ltd |
| 页数 | 248 |
| 商品尺寸 | 188 × 242 × 20 mm · 482 g |
| 语言 | 英语 |
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