Understanding Audiences: Theory and Method - Andy Ruddock - 图书 - SAGE Publications Inc - 9780761963448 - 2000年12月15日
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Andy Ruddock
Understanding Audiences: Theory and Method

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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

208 pages

介质类型 图书     Hardcover Book   (精装硬皮书)
已发行 2000年12月15日
ISBN13 9780761963448
出版商 SAGE Publications Inc
页数 208
商品尺寸 160 × 239 × 17 mm   ·   444 g

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