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Writing Copy For Dummies Jonathan Kranz
Writing Copy For Dummies
Jonathan Kranz
Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes.
384 pages, Illustrations
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2004年10月29日 |
| ISBN13 | 9780764569692 |
| 出版商 | John Wiley & Sons Inc |
| 页数 | 384 |
| 商品尺寸 | 189 × 233 × 21 mm · 662 g |
| 语言 | 英语 |
