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Building Customer-brand Relationships Don E. Schultz 第1 版本
Building Customer-brand Relationships
Don E. Schultz
Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.
480 pages, tables, figures, bibliographic references, index
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2009年4月15日 |
| ISBN13 | 9780765617996 |
| 出版商 | Taylor & Francis Ltd |
| 页数 | 368 |
| 商品尺寸 | 256 × 180 × 32 mm · 728 g |
| 语言 | 英语 |
