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Buyer / Consumer Information Processing G David Hughes New edition
Buyer / Consumer Information Processing
G David Hughes
This volume brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2011 |
| ISBN13 | 9780807896891 |
| 出版商 | The University of North Carolina Press |
| 页数 | 434 |
| 商品尺寸 | 156 × 235 × 25 mm · 639 g |
| 语言 | 英语 |
| 编辑 | Ray, Michael L. |
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