Advertising Diversity - Shankar - 图书 - Duke University Press - 9780822358640 - 2015年4月27日
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Shankar
Advertising Diversity

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Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture.

328 pages, 42 illustrations

介质类型 图书     Book
已发行 2015年4月27日
ISBN13 9780822358640
出版商 Duke University Press
分类 Ethnic Orientation > Asian Studies
页数 328
商品尺寸 152 × 229 × 23 mm   ·   566 g

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