Competitive Intelligence: Gathering, Analysing and Putting it to Work - Christopher Murphy - 图书 - Taylor & Francis Ltd - 9781032837581 - 2024年6月24日
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Christopher Murphy
Competitive Intelligence: Gathering, Analysing and Putting it to Work

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Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?€?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and compan

304 pages

介质类型 图书     Paperback Book   (平装胶订图书)
已发行 2024年6月24日
ISBN13 9781032837581
出版商 Taylor & Francis Ltd
页数 302
商品尺寸 174 × 244 × 21 mm   ·   522 g

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