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Customer Relationship Management: A Global Perspective Gerhard Raab
Customer Relationship Management: A Global Perspective
Gerhard Raab
Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen
216 pages
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2024年6月24日 |
| ISBN13 | 9781032838021 |
| 出版商 | Taylor & Francis Ltd |
| 页数 | 214 |
| 商品尺寸 | 155 × 233 × 14 mm · 338 g |
| 语言 | 英语 |
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