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Effective CRM using Predictive Analytics Antonios Chorianopoulos
Effective CRM using Predictive Analytics
Antonios Chorianopoulos
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.
392 pages
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2015年12月25日 |
| ISBN13 | 9781119011552 |
| 出版商 | John Wiley & Sons Inc |
| 页数 | 400 |
| 商品尺寸 | 251 × 177 × 23 mm · 824 g |
| 语言 | 英语 |
