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Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity S. Vandermerwe 2 Rev edition
Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity
S. Vandermerwe
With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe.
310 pages, 21 diagrames, 9 black & white tables, 6 figures
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2014年3月12日 |
| ISBN13 | 9781137395498 |
| 出版商 | Palgrave Macmillan |
| 页数 | 292 |
| 商品尺寸 | 157 × 240 × 22 mm · 589 g |
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