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Flight Catering Peter Jones 第2 版本
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Flight Catering
Peter Jones
The airline industry is a vast international business that is central to world economies. In today's environment, it faces many challenges and a tight operational strategy is vital to survive.
In-flight catering is a central part of these strategies at all levels: be they customer satisfaction, marketing, operations or logistics. Fully endorsed by the International Flight Catering Association, Flight Catering is an authoritative guide to this specialised and vital area on the catering industry. With an international team of contributions from both academia and industry it provides a user friendly guide, taking the reader through every aspect from marketing and on board service, to cost control and logistics.
336 pages
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2015年8月28日 |
| ISBN13 | 9781138128163 |
| 出版商 | Taylor & Francis Ltd |
| 页数 | 336 |
| 商品尺寸 | 150 × 220 × 20 mm · 814 g |
| 语言 | 英语 |
| 编辑 | Jones, Peter |
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