Roman Egger
Etourism Case Studies: Roman Egger 第1 版本

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Etourism Case Studies:

Roman Egger

第1 版本

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.

Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.

With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories.

This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

518 pages

介质类型	图书 Hardcover Book (精装硬皮书)
已发行	2015年11月26日
ISBN13	9781138131156
出版商	Taylor & Francis Ltd
页数	518
商品尺寸	150 × 220 × 20 mm · 1,12 kg
语言	英语
编辑	Buhalis, Dimitrios
编辑	Egger, Roman