Marketing Financial Services - Mike Wright - 图书 - Taylor & Francis Ltd - 9781138150034 - 2016年8月18日
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Mike Wright
Marketing Financial Services 第2 版本

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其他版本：

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.

420 pages

介质类型 图书     Hardcover Book   (精装硬皮书)
已发行 2016年8月18日
ISBN13 9781138150034
出版商 Taylor & Francis Ltd
页数 420
商品尺寸 150 × 220 × 20 mm   ·   453 g
语言 英语  
编辑 Ennew, Christine

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