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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches Paul Hackett 第1 版本
Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches
Paul Hackett
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
414 pages, 25 Line drawings, black and white; 32 Tables, black and white
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2018年12月10日 |
| ISBN13 | 9781138182721 |
| 出版商 | Taylor & Francis Ltd |
| 页数 | 414 |
| 商品尺寸 | 147 × 226 × 23 mm · 636 g |
| 语言 | 英语 |
| 编辑 | Hackett, Paul (Emerson College, USA) |
