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Questionnaire Research: A Practical Guide Mildred Patten 第4 版本
Questionnaire Research: A Practical Guide
Mildred Patten
o Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.
o Each chapter is structured around easy-to-follow guidelines.
o Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.
o This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.
o Exercises at the end of each chapter allow students to practice their newly acquired skills.
o Students learn that using questionnaires in research is both an art and a science--with principles that need to be followed for efficient, effective data collection.
o Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.
o We've had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.
154 pages
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2020年10月12日 |
| ISBN13 | 9781138287853 |
| 出版商 | Taylor & Francis Ltd |
| 页数 | 154 |
| 商品尺寸 | 150 × 220 × 20 mm · 343 g (预估重量) |
| 语言 | 英语 |
