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Marketing Professional Services Michael Roe 第1 版本
Marketing Professional Services
Michael Roe
A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.
176 pages
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2017年7月28日 |
| ISBN13 | 9781138440982 |
| 出版商 | Taylor & Francis Ltd |
| 页数 | 176 |
| 商品尺寸 | 241 × 164 × 15 mm · 410 g |
| 语言 | 英语 |
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