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Communicating Strategy Phil Jones 第1 版本
Communicating Strategy
Phil Jones
Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy.
198 pages
| 介质类型 | 图书 Hardcover Book (精装硬皮书) |
| 已发行 | 2017年8月22日 |
| ISBN13 | 9781138469891 |
| 出版商 | Taylor & Francis Ltd |
| 页数 | 198 |
| 商品尺寸 | 150 × 220 × 20 mm · 530 g |
| 语言 | 英语 |
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