Ina Goller
Creativity for Innovation Management Ina Goller 第1 版本

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Creativity for Innovation Management

Ina Goller

第1 版本

Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship.

This exciting new text outlines the necessary skills and competences for innovative and creative processes. It provides opportunities to explore these and also to develop them via a wide variety of activities linked to relevant tools and techniques, as well as a range of case studies. By working through key competence areas at personal and then team levels, students then have an opportunity to practice and enhance these skills.

This will be complemented by online resources which will provide students with access to key tools and techniques plus activities to help develop their creativity. This textbook is ideal for students of innovation, management and entrepreneurship, as well as professionals in those industries that want to excel by developing and applying their own creativity at work.

344 pages, 54 black & white illustrations, 27 black & white tables, 54 black & white line drawings

介质类型	图书 Paperback Book (平装胶订图书)
已发行	2017年3月27日
ISBN13	9781138641327
出版商	Taylor & Francis Ltd
页数	344
商品尺寸	234 × 158 × 19 mm · 485 g
语言	英语