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Collaborative Ethnography in Business Environments 第1 版本
Collaborative Ethnography in Business Environments
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world.
138 pages, 2 Tables, black and white; 21 Illustrations, black and white
| 介质类型 | 图书 Paperback Book (平装胶订图书) |
| 已发行 | 2016年10月18日 |
| ISBN13 | 9781138691544 |
| 出版商 | Taylor & Francis Ltd |
| 页数 | 138 |
| 商品尺寸 | 150 × 220 × 10 mm · 240 g |
| 语言 | 英语 |
| 编辑 | McCabe, Maryann (University of Rochester, USA) |
